SEO Experts Leslie Rohde and Glen Woodfin
SEO has been around for more than a decade and as of this post, not one SEO Expert in the world encourages you to build back links to your sitemap. Let me be the first.
Sitemaps were developed to aid in the navigation of sites and to assure that Google and other search engines would index your whole site and even though sitemaps are widespread, SEO consultants overlook them for link building. Brad Fallon gave me my original foundation in SEO and there were a couple of things he said in his “Stomping the Search Engines” 8 hour audio course that I never forgot:
1. “Most SEO is snake oil”.
2. My SEO course gives you my latest knowledge of current best practices, but the Google algorithm changes constantly so I wish to equip listeners with the knowledge on how they can test and stay current with the changes to the algorithm.
I still remember Brad’s word in my head because I listened to his 8 hour course at least 60 times. I will read any SEO consultant’s latest blog post on SEO trends to stretch myself with new ideas, but I test all their so-called secrets in the trenches. I don’t get paid for a black box, I get paid for results.
Even though I’ve never read any advice to build backwards links to your sitemap, I do it all the time. I even build back links to my rss and atom feeds for my posts and comments. Why? Because Google indexes them.
I did a search before I pubished this post and SEOs say you’re an idiot to think building backlinks to your sitemap makes any sense other than to get your pages indexed. I’m proud to go against every SEO expert in the world, because I’ve tested this exotic link building practice and it works.
I also build links to pages which SEOs say not to, like your contact page and your disclosure pages and privacy policies. I find that deep links from any page if it has a link back to your home page is a good idea. If you are worried about losing page rank on your money pages, then use a technique that Leslie Rohde coined called Page Rank Sculpting, Page Rank Shaping or Link Sculpting where you add the no follow tag to links going to pages where you don’t want Page Rank leak.
By using Leslie Rohde’s dynamic linking of internal pages, you can get a big boost in ranking because Google counts on site links as well as off site links.
Link building to your site map or rss feeds does not give you dramatic page rank boosts, but all things being equal, it can give you an edge against a competitor’s site. One of the primary services I offer is Online Reputation Management where I push the negative links in a Google search off of the first several pages and replace it with content you or your company is comfortable with, and in doing so, I often need an edge over other sites, so little things like building links to sitemaps and rss feeds can make a critical difference.
There is a small percentage of SEO consultants that will recommend you list your feeds with anchor text in RSS directories, but you never hear them encouraging you to create regular anchor text links to your feed urls. Even if you don’t get a direct boost in the rankings by building direct links to your RSS feeds, you will get targeted traffic which indirectly gives you more incoming traffic and it builds page reputation. The Google algorithm now counts page traffic and bounce rate in their ranking. At the time of this post, I have no indication that it is a major factor, but I have evidence that it is at least a minor factor.
As a guy that builds thousands of links before I have had my first cup of morning coffee, exotic link building to these taboo pages is a standard practice for me. If you only have limited resources, then I’d stick to traditional SEO because you’ll get more bang for your buck. However, when you’re going head to head with the best of the best, then I’d do it for the edge it gives you. If you are worried about leaking Page Rank from your primary pages, then make sure you link to the forbidden pages with the no follow attribute. Then, when you link out from the dead zone pages to your money pages, do it with a do follow tag.
Today, I did a Google search for my name on page 2 of the SERP in position 7, my sitemap for GlenWoodfin.com is right there staring me in the face: http://www.glenwoodfin.com/sitemap.xml. If Google indexes the link, do you really think it doesn’t count for ranking? Quit following the so-called SEO experts…think for yourself (see photo below).
Sitemap SEO: Link Building to Your Sitemap
A couple of years ago, I was in the dark about RSS feeds, they were a bit of a mystery, so I read everything I could get my hands on about xml feeds. Many attribute magical qualities to RSS feeds. They talk about them like they are similar to Super Balls that ricochet all over the Internet like a virus, but what is the truth? Their primary function is twofold:
1. To notify the search engines that new content has been published and is ready for indexing
2. Those with RSS readers will receive the content automatically through a push system so they don’t have to return to your site to see if you’ve updated it with fresh content. If you have subscribed to a site’s feed, the content will automatically appear in your RSS aggregator. With spam filters on overdrive using email, this has been proven to be a more reliable methods of delivering content. Once you’ve subscribed to a feed, the content will be delivered with 100% success.
Where do feeds get their reputation to hold magical qualities? Their 3rd power is in syndication. I speculate that after feeds began to proliferate, creative webmasters and marketers saw that they could amplify their content distribution with RSS. Many auto bloggers and scrapers search for feeds 24/7 using keywords to grab content from feeds and publish your content on their sites on autopilot. Therefore, if you have back links in your content, one hopes to gain back links on autopilot and also get traffic from the funnel created. Does this technique work for an SEO boost? Yes, to an extent. There is no Google algorithm penalty for duplicate content on other people’s sites regardless of what all the phony SEO experts clam, but their value is diminished by Google detecting it and moving many of those links into the supplemental index. Those links absolutely will not hurt your site’s ranking but their link juice is mitigated. Up to the Panda Update in February of 2011, it was a proven method to get a boost in rankings. It still works to some extent, but it’s not nearly as powerful of a technique as it was pre-Panda. In fact, the creation of Google’s supplemental indexing of duplicate content much earlier clipped the wings of using feeds for link building a long time before Panda came along.
You will get more traffic through content syndication, which will give you a small boost in rankings. I’ve published press releases and have had literally thousands of other sites publish my content on their sites either word for word or as a truncated summary on their sites. Some of the web sites will carry your active hypertext links on their sites while many others will post your content because many strip out your links, leaving the only benefit of a boost in traffic if people see the content on someone else’s site then come over to your site if they find the content attractive. There is also the hope that others will come to your site and find other things to crow about and give you the credit through new back links. In order for this phenomenon to kick in, your content will need to be good, the syndication alone won’t assure that.
How do I know for a fact that the other SEO experts are wrong about this aspect of duplicate content? A local Volkswagen Audi dealership brought me in for a marketing consultation and they gave me some powerful ammunition to reel in new clients from beyond their local market by guaranteeing the lowest price in 3 states: South Carolina, North Carolina and Georgia. I put up identical blog content on about 50 sites while changing only a few small items: the keywords in the domain names, the title, description and keyword meta tags and the H1 tags. Everything else was cookie cutter exact duplicate content. Each of the sites soared to the top of the search engines in their respective locations as I created sites for every major city in all 3 states. The campaign worked well until the dealerships in those cities whined to the regional franchise managers. In fact, many of them were downright outraged that we were able to go head to head with them without having to have a brick and mortar facility in those remote cities. We offered the guaranteed lowest price plus free delivery to their door, or if they were willing to pick up the vehicle in person, we’d put them up in our city’s finest hotel and take them out to dinner for a romantic get-a-way. How could they lose? I am taking down all of those sites as I write this, but the campaign worked for the whole of 2011.
If you appreciate me revealing SEO secrets like these, please encourage me to continue by sharing this on your Facebook, Re-Tweeting or clicking the Google+ button below.
Want to maximize the promotion of your feeds, check out my post on: Twitter feeds. Also, I did a post on how to ping a page to get it indexed faster at: Auto Pinger.
I dedicate this post to the pioneering SEO genius of those that have gone before me: Brad Fallon, Leslie Rohde and Dan Thies of SEO Braintrust.
When people trash your name online, it can kill your business and destroy your personal reputation. In fact, many have committed suicide over what is said about them online. That’s how serious this issue is. Whether the allegations are true or not, when people search for you or your company’s name, if they find dirt it can be devastating even if it’s unfounded. Contacting Google or Bing on the grounds that it’s not true are nearly hopeless. You’ll have two chances of getting them to override the algorithm; slim and none. Google does not care about you specifically, they do the best they can at creating a system that works on autopilot and they are not designed to manually override their algorithm unless you are a Democratic candidate for President. Google absolutely has a Liberal bias. For example, when someone went viral with a photo of Michelle Obama blended with a monkey’s face, they manually panned the ranking of that photo in no time as where Google bombs which put George Bush in a bad light continued to rank highly for an extended period of time. So, if you’re not married to a Democratic President, don’t expect Google to help you set the record straight. The previous CEO of Google, Eric Schmidt and the founders, Larry Page and Sergey Brin, promote Democratic causes. Many of them are public.
If you’d like to contact Google and ask them to help you, knock yourself out, here is the Google phone number and contact info (good luck!):
1600 Amphitheatre Parkway
Mountain View, CA 94043
Phone: (650) 253-0000
Fax: (650) 253-0001
Or, even better, just drop by in person and ask Google for help (see map and may the Force be with you):
View Larger Map
The process of cleaning your reputation can involve contacting the webmaster/author or administrator of the site where the negative piece is and negotiating the removal of the negative content. If contact information is not available on the site, sometimes you can use the WhoIs Database to find out who owns the site. When the registry says the domain name is owned by proxy, you can email the custodian and they will forward your email to the owner/administrator. When these methods are fruitless, you can use DomainTools.com to do even more private investigation research, but there will be a nominal charge to use their service. If they remove it, then mission accomplished, but often if that person holds a grudge against you, then they’ll be happy to know that you are twisting in the wind over their hit piece, so often this is a last resort. If they know it is keeping you up at night, then they’ll promote it even more causing you more pain.
The safest approach is quietly pushing positive content higher than the negative and they won’t even know you’re being proactive. The higher the positive sites rank, the further down the page the negative will drop until it’s off the first page. Then, you keep going until you scrub the second page of a search as well. The first page of a search is the most critical because most people never even go to the second page, in fact, studies show that 42% of clicks done after a search go to the site in position 1 on page one. About 12% of the clicks go to position 2. The last listing on page 1 in position 10 only get less than 3% of the traffic. You can mitigate over 97% of your problems by getting the negative off of page one of a Google search. You are golden if you can push the negative off of the first three pages of a Google search (SERP: search engine results page(s)).
Traffic by Google Ranking Graph compliments of Aaron Wall (SEObook.com) at: http://www.seobook.com/google-serp-ctr-data-search-rank.
One solution to someone slamming your name on the Internet is to hire an online reputation manager. A good one is worth every penny. Short of that, you can do some DIY or do it yourself online reputation management. If someone has something positive they wish to promote, then I push those sites higher in the Google ranking so they will get more sales and promotion, thus killing two birds with one stone. My services often more than pay for themselves using this technique. I find this personally gratifying.
Online Reputation Management Tips
1. Start by buying every domain name associated with your name or your company’s name you can afford. For example, if your name is Barack Obama, buy BarackObama.com, .net, .org, .info, .biz, .us, .co, .ws, .mobi and .tv, etc., because people with bad intent can nab those and use them against you and they tend to come up higher in the search engines just by Google giving them a boost in ranking as part of their algorithm. If you can’t afford them all, the most important ones are the .com, .org and .net, in that order. Publish them as a website immediately, even if you don’t have time to put up any content. The sooner you publish them, the more authority they will have in ranking. I recommend putting them up as a self hosted WordPress blog if you can, because of the built-in rss feeds and free plugins to assist you with SEO (search engine optimization). I’d recommend hosting them at Bluehost.com; they have the best 24/7 American customer support I’ve ever experienced. For less than $8 a month, you can easily host 50 to 80 sites and you have push button installation of WordPress blogs. If you know what meta tags are, then you should at least put those in with your name or your company’s name in the title, description and keyword tags. Google will give you extra points for adding that optimization.
Next, buy the most obvious negative domain names with the words scam and sucks in them. There is evidence that Google ranks negative words like scam higher in the search results, especially in their drop down list in the Google suggestion list of relevant searches that appear instantly below the search form as you’re typing in your search. For example, if you are Wal-Mart, buy WalMartSucks.com and WalMartScam.com. An ounce of prevention gives you a pound of cure. Why leave those out there on the market to those with bad intent to use them against you? Those are super powerful negative domain names which are easy to use to put a cloud of doubt over your reputation. Often, perception is reality. I recommend buying your domains at: GoDaddy.com as they have some of the best prices in the industry along with 24/7 customer support by phone.
2. Grab all the social media accounts in your name that you can. The most powerful ones are Facebook, YouTube, Google+ and Twitter, but I suggest you use a tool to help you get a comprehensive list of what’s still available on lesser known sites. A great tool is NameChk.com. Before you do a search for your name, be sure you select the option under the search box that says: “Show All (159)”. See illustration below:
Other social media username availability sites are: KnowEm.com, CheckUsernames.com, NameCheck.com and NameCheckList.com for starters. Mashable.com has a list of 7 of the top social media username checkers here: http://mashable.com/2010/08/17/reserve-social-media-names/. I’d take every one off the market you can. It’s time consuming, but you can outsource it. To really get the most bang, I’d put a link to any site that you wish to rank higher in the profile of each account when permitted so you can promote the good while you’re fending off trolls who would love to drag your name through the mud. Make sure the link is complete by adding http:// and http://www. when appropriate to increase the probability it will show up as a live link. An anchor text link surrounded by relevant content is the most powerful link of all. Google anchor text link and learn how to create them on the highest ranking authority sites you can.
3. If they have a place for comments, you can give your rebuttal. I usually don’t do this because it fans the flame and draws more attention and it will likely start controversy and welcome other people’s opinions. The more comments and discussion, the usually it creates even more traffic and ranking to their position on a Google search and now traffic and time spent by visitors on a website are now part of the Google algorithm and it is usually best to let sleeping dogs lie. In rare cases, I have gotten things removed by countering the negative by telling the your side of the story, but it’s usually a risky tactic.
4. Get a YouTube channel in your name or your company’s name immediately. Google bought YouTube several years ago because of its popularity and if you’ve been paying attention, you’ll notice that Google favors their products in searches. Yes, they cheat, but what would you do if you were Google since they make a fortune from the ad network on YouTube, not to mention the killer traffic. It’s usually ranked in the top 3 for Internet traffic by Alexa.com/topsites and YouTube’s search engine has been ranked the 2nd most used search engine behind Google.com for a couple of years. Yes, the YouTube search engine beats Yahoo and Bing. Talk about owning traffic, whew! So use YouTube’s traffic to your advantage and as they say in advertising, ‘shoot where the ducks are flying’.
Next, put up a video and in the title, description and tags, add the name (keyword or keyword phrase) you’re are doing reputation management for whether it’s your personal name or your company’s name. If you wish to drive traffic to your primary site, begin your description with a link back to main site. Do a search for your site and see the complete url that Google has indexed on the search engine results page. If you died today, that video would keep sending your site traffic while you are playing your harp in the heavens. In order to make the link a clickable blue hypertext link, you’ve got to start with http:// or http://www depending on your actual url. For even more traffic, tell people in the video to click on the link in the description. It’s best to do a really good description loaded with your keywords because the search engines will index the whole description and it will help you come up higher in more searches for the keywords you add in the content. Most people don’t add the link or a good description; they usually just add a line or two because it takes extra work and they’re not aware that it can help them in the rankings.
YouTube is not just a place to watch videos, it’s a major social network as well and Google will reward you with higher search rankings and more traffic if you get involved with the social network. Frequently, friend people, watch their videos and comment. If you see a channel that you really like, subscribe to it. Every time you make a comment, it will leave a clickable link back to your channel and that will help you in ranking and more views. The more social you are, they more traffic you’ll get. Being social within the YouTube network is critical to rankings and traffic even if your videos are bland. So, if you don’t have a video of a water skiing squirrel, then you’ll need to be social and create value through virtual friendships. The difference is like night and day.
Another reason you’ll want to use YouTube videos to protect your name is that Google often shows a color thumbnail of the video on the search page and like a moth to flame, searchers can’t help but notice them more than a text listing, humans are naturally visual creatures and images paint a thousand words as the song goes. There are only 10 links on the default setting of a Google search, so have a goal to take up all the real estate on that page. The more of those 10 spots you control and the higher they rank, the more likely you’ll push the negative off of page one. If you focus on this technique, you can get several color thumbnail links on page one as well as page two, so jump in, the water’s fine. By ranking highly with YouTube videos, you can begin to control the two largest search engines, Google and YouTube.
Go to YouTube and create an account: http://www.youtube.com/create_account. It takes about 60 seconds. They just want the name of your account, an email and a password, so no reason to procrastinate.
5. As light overcomes the darkness, promoting good content will overcome the negative content. Unless you’re dealing with a black hole, darkness can never overcome light. Light is more powerful than darkness. Simply walk in to any dark room and turn on the light and the darkness is gone. You can’t walk into a room filled with light and turn on a darkness switch. This principle of physics applies to the Internet as well. 99% of all negative pages can pushed into oblivion by simply promoting content you are comfortable with over negative links. When you push your good sites to higher positions of a search, the bad sites will vanish like roaches into places where no one will see them. If a tree falls in the woods when no one is around to hear it, then the noise it makes affects no one, so the hit pieces remain on the web, but no one sees them, so their power to hurt you is minimized to the point where you can have a normal life again.
Some people call this technique Reverse SEO, but it’s not, one selectively chooses which content they wish to promote while avoiding doing anything to help the bad urls. Reverse SEO would be doing something to harm the ranking of the bad content. Short of hacking in to the negative site’s account and changing or deleting the content, it shouldn’t be attempted by doing anything offsite to the offending site. It is possible to run bots building massive spam links to a harmful site and have it drop off the first page, but the results will be temporary. After a brief sandboxing or Google Dance, those spam links will likely end up helping the bad site in the long run. If Google permitted this tactic, then the healthy search process would be destroyed. E-commerce sites would have SEOs build bad links 24/7 to their competitors sites to destroy their ranking. So, the rule of thumb is that you can never hurt the ranking of someone else’s site by off site link building.
Analyze which sites you think say positive things about you and promote them by quality link building, the bread and butter task of an SEO. Those sites do not have to be your sites, they can be anyone’s site you think represents you or your company in a good light. Link building and SEO strategies are evolving daily because Google can tweak their algorithm overnight so that is a topic I can cover in another post so you can do it yourself or you can hire an SEO expert to do this for you. A good link builder is hard to find, they are not created equally. You can do a search for a link builder or SEO specialist, but odds are against you to find a good one without a lot of frustrating trial and error.
Be relentless in building quality links to your positive sites until the negative site is relegated to a page you can live with. Make sure your site has the keywords you are trying to protect in the title, description and keyword meta tags. Meta tags are published in the admin account of your website and they are not visible by simply going to your web page, only people who pull up the source code to your page or the search engines will ever see them but they are powerful strategies for ranking. Also, it’s good to have them in the h1 title tags on the actual page which are visible to all. Usually, this is displayed at the top of the page or in the header in large bold type. If this is beyond your ability, any common web developer can do this for you for peanuts as it’s a task that can take as little as two minutes if you know the basics of HTML. Using the keywords you are guarding in the regular content is a plus as well.
6. How do you fight a major media site like the New York Times if they are bashing you or your company? This is the nightmare scenario that hopefully never happens in your lifetime, but if it does, you are facing the black hole of search engine reputation management (SERM).
In this dire case, you’re going to need to pay a lot of money, especially if you are a presidential candidate where the media is just itching to devour your reputation. Different strategies are:
1. Spin the story to your advantage.
2. Beat the others to the punch by getting ahead of the story so you can frame the bad news and control the message. Speed is everything.
3. Hire a company like Hill & Knowlton, a PR firm, to change the news even if you have to massage the story. Large Public Relations firms have many people on their staff that used to work in Main Stream Media and they use their connections to syndicate your story among the top influencers while making them think they are breaking something juicy.
4. Publish a bogus study or whitepaper to support your argument.
5. Do all the above while doing a massive link building campaign to push sites you’re comfortable with thus making negative stories fall in the rankings. Pull out all the stops.
6. Simply tell the truth. Admit you screwed up. Apologize. Ask for forgiveness. Move on to other pressing issues. The public is forgiving and it makes those who attack you look like vultures. This technique is my favorite.
As I’ve been adding additional content to this post as time allows, I can’t help but remember where I got my original foundation in SEO. Several years ago, after investing $40,000 in courses on Internet marketing and SEO, one name kept popping up over and over: Brad Fallon. I wish to shine a spotlight on Brad Fallon, because after I realized that most of what is out there on the net about SEO is snake oil, I came across an 8 hour audio interview that Andy Jenkins did with him in a course called, ‘Stomping the Search Engines’, and it literally changed my life. After hours of listening to Brad talk about techniques that work along with the logic behind them, he said that SEO is a moving target because the algorithms are changed all the time, so it was his intention to equip his listeners with the ability to respond to the changes in the Google algorithm in realtime and therefore one could always stay on the cutting edge based on solid principles and not Internet chatter. Brad gave me that solid foundation and everything I have built since then began with his rock solid SEO understanding. Brad Fallon saved me about 3 years of aimless wandering and for that, I am grateful.
What are the best domain name extensions?
Is .com the best domain name extension for the highest Google ranking? The answer is yes from my experience.
Here’s how I did an my casual empirical study mixed with a little of my own anecdotal evidence. Every time I publish a blog with a .com extension, it shows up on page one within a month or two if there are only 100,000 or less competing broad match sites in the search results. Often, a new .com site works its way to the first position on page one of a Google search if the exact keywords are in the domain name. I’m amazed that since the beginning of 2008, I’ve been enjoying this phenomenon. It sure does make optimizing my sites a lot easier. Usually, I don’t have to build more than about 5 appropriate back links to get in the top position on a Google for local businesses in a city of 500,000 or less.
What about the other domain name extensions like: .net, .org, .info, .biz, .me, .mobi, .tv, .us and .ws? To test it, I published multiple blogs at the same time with all of the same domain name, meta tags, h1 titles and descriptions and the only two that were hot in the summer of 2009 were .com and .org. The others showed up on page 50 or deeper. I know that this isn’t a scientific test, but I have been witnessing this trend for at least 2 years. So, my preference would be .com, .org and then .net. The others, well good luck, you’ll need to get familiar with additional search engine optimization strategies if you use .info, .biz, .me, .mobi, .tv, .us or .ws. I do buy and use them, but I try to avoid them if possible because they are more of a challenge to rank well.
To galvanize my point, I have several blank websites at the number one spot on Google with nothing but an h1 tag and the meta tags. So, content isn’t as important as some preach even though SEO gurus often say, “Content is king”. I believe with the current Google algorithm, content is not king. Links absolutely beat content with Google. Great content does not get you to the top of the search engines, SEO does.
Brad Fallon of SEO Research, one of my most admired SEO experts, said on his famous “Stomping the Search Engines” SEO course, that it didn’t make any difference to Google which domain extension you used. “Stomping the Search Engines” is over 5 years old and I believe that it does make a difference today what your domain name extension you secure. I’ll bet Brad has seen a shift as well. I’d love to hear his latest thoughts on this as I respect his opinion on search.
On a similar issue, as I mentioned above, it is prudent to secure a domain name with your primary keyword phrase. That will give it a boost as well. So many go for branding, but I go with keywords in domain name whenever possible. If I have to go with branding on the main site domain name, then I’ll simultaneously promote a blog or another site with the primary keywords in the domain name, then point the traffic to the main branded website.
Most know that getting some age on your domain name and website helps in your rankings as well. If you purchased a domain name and you’re leaving it as a generic parked page at GoDaddy, then publish it with meta tags and at least an h1 title tag to start getting some age on the site. When you are ready to create the rest of your site, you’ll climb to the top even faster. I used to leave everything on Cash Parking at GoDaddy, but those sites have become a mere fraction of what they used to bring in revenue, so now I say, publish early and publish often, forget Cash Parked pages unless you are making a bundle.
Ranking of Domain Name Extensions:
The .co domain name extension came on in the last year and was marketed as the new .com. I tested it and it’s a dog. They were trying to sell it for a $30 premium, but don’t fall for the hype.
2011 is coming to an end, I’ve been finding the top 3 domain name extensions remain to only ones with an SEO boost. A domain name reseller tried to tell me that the new .co is the new .com, but after testing, it’s just a sales ploy because it kind of sounds like .com; it did not fare any better than .biz. The price was a whopping $28 with no added benefits. If you are grabbing all your domain name extensions to protect and control your name online, then I recommend buying it. I own all mine for that purpose.
What have your experiences been with domain name extensions and Google ranking? Please share them with us.
As of July of 2011. The .com, .org and the .net varieties remain the best top level domain name extensions for seo. I have seen no notable boost for all the others. GoDaddy.com sales people were pushing the .co extension as the new .com; however, after testing, it became clear it was a dog and simply a sales ploy to take advantage of the naivety of the public. Unfortunately, they were selling it off at a premium price (around $20 or $30 a year as I recall); sad, indeed.
For an authoritative discussion of top level domain name, one can go to the Wikipedia’s discussion of it at: http://en.wikipedia.org/wiki/List_of_Internet_top-level_domains.
To rank in a foreign country, you should consider this discussion of International domain name extensions: http://en.wikipedia.org/wiki/Internationalized_domain_name.
This post is still accurate as of December of 2011.
The .xxx domain name extensions are now on sale for about $99 a year at: http://bit.ly/xxx-domain-name-sale.
Off the wall: Who is the Coolest Guy on the Planet in the SEO landscape?