13 Responses to “Google Ranks the Word ‘Scam’ High in SEO and Loses Lawsuit”

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  1. I agree. Our fine company is the subject of a false, malicious and defamatory rip off report and it went to the first page instantaneously.We are probably going to sue Google and ROR to prove a point. I concur with your sentiments.

    Rusty Solomon
    CEO
    Mandrien Consulting Group

  2. mark

    Has anyone had any luck removing “Scam” after their company name?

  3. Hi Glen

    This statement worries me about Google:

    When sharing this discrepancy with other Google Gurus, they laugh at me when I try to make the case that this prejudged practice doesn’t help Google. They say, if the newpapers only printed positive news, then they’d go out of business. They lecture me saying Google is not really a ‘search’ business, they are an ‘advertising’ business model.

    I am onside with you on this one. If Google is thinking like this – then they are not acting properly and thereby they are not acting truthfully. Either you are acting in true faith – or you don’t.

    Okay, Google is there to advertise. But that is the cart which their search engine horse pulls. Google is a search engine, and putting advertising before searches is not their job. Google won’t see it this way because they make more money by doing this, but the problem with this thinking is that it means that their search engine isn’t as good as it could be. My experiences with the new Panda algorithm is that it is not as good as previously – but Google doesn’t care because they are making more money and getting better metrics.

    Google are missing the first and most basic business practice: do what you tell your customers you do. 99,9% of those using Google use it to search, not to buy advertising.

    Someone, some day, will put the horse before the cart in their algorithm and tie in a really neat piece of advertising code and it will go viral just like Twitter did.

    • Google pushes legal keywords and negative words like scam, but I don’t know their true motive or mechanism. I’m not sure if they think it’s their responsibility to the world to expose people’s mistakes or to get juicier searches. Neither seems logical to me.

      I do know, however, that negative search links come up higher in the SERPs even with less people linking to those pages. It’s obvious in the Google Suggested drop down searches, related searches and it’s true even for organic searches. The only way I could defend Google in this practice is if the negative pages have viewers that stay on the pages longer to take in every word. But, according to my testing, the bounce rate is a very small factor in ranking for the Google algorithm.

      Anyway, it’s great to see a company in France was able to prove it in court and win a case against Google. If they lose a bunch of cases for this reason, I’m sure they’ll tweak their algorithm.

      When people are routinely committing suicide because of what is said about them online, we all should take this topic seriously.

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© 2011 Glen Woodfin