10 Responses to “Sitemap SEO – Link Building to Sitemap and RSS Feeds”


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  1. Jan

    Glen – you are an amazing wealth of wisdom and obviously you know how to be seen!

  2. Hi Glen

    a very neat study, thankyou. I came here looking for an answer that really had come to me last night, but thought to re-check it. I had thought that putting up a sitemap might generate multi-back links to my site – but in truth, it is only a link to my sitemap 😉

    I speak as someone who believes in the “natural” element of SEO, that is to say begin with diverse copy and treat the spiders as real humans, if blind. It is after all what the programmers are trying to emulate – and given the rubbish that turns out after the recent Panda changes I wonder how far they will ever get in understanding this! Your work for the car dealership shows just how well this can work though – and for my old website, several pictures bobbed up to Google page 1 because I did not put a “no-follow” link on my (hand crafted) 404 page!

    • I was encouraging an exotic method of building back links to your sitemap and to your feeds. Those can be offsite or onsite links. If you’re concerned about losing link juice from an internal link to your sitemap or feeds, then you could link with the rel=”nofollow” tag. Something like this could be in your html code: Reputation Expert.

      Thank you for the direct email conversation. I have never talked with a gal named Gemma before, especially from Holland.

      The link I show here for Reputation Expert was made with the no follow link. After I published it, it turned my code into an actual backlink. I meant to show you the raw code. Since it automatically created an actual link, look at my next comment for an explanation on how to create the code. I’ve got a link to a site that explains it.

  3. Here is a discussion on how to create no follow links: http://relnofollow.net/.

  4. Hi Glen,

    I read a lot of SEO websites and mostly its BS

    Yours will be followed … and +ed 😉



    • While making the decision on whether or not to approve your comment, I noticed you were linking your comment to your sitemap. You won me over by proving you actually read the post and found it credible. Google+ing my post was also a nice touch. Thanks Dan.

  5. Hi Glenn! I never knew the significance of no follow links until I read your post. My website has received many comments from spammers with links to their own websites and I always see the rel=”nofollow” line on their links. I never approved them because they are mostly non-sense. Am I correct in saying the spammers will benefit when I approve their so-called comments? How?

    By the way, after reading your post, I edited my product links to Amazon and made them no follow links. Does this help my website?


    • Hi Kris, all pages and posts are given a page rank by Google depending on how many pages on the web link back to your page whether they are internal links from your own site or links coming in from outside web sites. The page rank of the pages linking to you is also a dominant factor. If you get one link coming from the home page of the New York Times, it is much more valuable than getting a few thousand links from brand new sites. The power of the sites with higher authority come from the fact that thousands of web sites link to their page first, so those links are much more valuable as you need less of them.

      A page is assigned a page rank by Google and it is what it is. The number of links you have on that page do not hurt that page’s page rank. However, it is presumed that when you link from that page to another page, the available link juice is equally divided by the number of the outbound links on your page. Knowing that you are giving ranking power to pages you link to. Therefore, if you are linking to someone else’s site as a reference, SEOs usually use the no follow tag so you don’t give your link juice to a stranger. When you link from one page on your site to another page on the same site, you might wish to give another page on your site the maximum juice, so you don’t use the no follow tag. This gives ranking power to all the pages on your site, not just your home page. We call this deep linking. Linking to any page on your site other than just the home page is called deep linking. Your site’s internal linking count in the Google algorithm, not just off site links.

      Many SEOs use the no follow tag when linking to inconsequential pages as well as the robot ‘do not index metatag’ on pages like the Terms of Service page, so you don’t give any of your valuable link juice to pages that you deem to be insignificant for search ranking. I rarely bother with this except on a large site where every page on the site will have a site wide link to these pages from a location like the footer. I build so many links to all pages of my site including the TOS (terms of service) pages, the site map pages and the feed pages. Since I use links on those pages to help my other pages, I don’t use those tags as a standard practice, instead, I use them to my advantage. If you use automation when link building, then you can turn the negative into a positive on those pages. That is a decision that you’ll have to determine.

      Larger sites with more pages tend to outrank smaller sites because it is common to use all those pages to build links back to pages within your site that you deem important. By using the follow or no follow tag, you can have some control over where you give your love. Deliberate use of the do follow/no follow tags within your own site for your best benefit is called link shaping or link sculpting, a phrase originally coined by Leslie Rohde, a reknowned SEO expert.

      Note: I have discovered that there is still some link juice that transfers even when the no follow tag is used. I do think it’s mitigated, but I’ve gotten sites to rank using nothing but links created with the no follow tag. No follow links are good to bolster something called page repuation if one uses targeted keywords in the anchor text rather that a standard hypertexted url. Page reputation in SEO terms is when a page gets known for a certain keyword or keyword phrase by the search engines, an obvious benefit for ranking.

      • Thanks for the detailed explanation Glen! I have learned so much from you. Now I’m going to take advantage of the no follow links, and the sitemap link as well. I’ll be following your website very often because it is a source of genuine information. Best of luck!

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